Ideal Boilers, known in the industry for its domestic and commercial heating systems, is rolling out a new logo and corporate identity. The company that offers a wide range of products from boilers and central heating radiators to bathroom suites, has been privately owned since the end of 2007.
The new logo will be introduced during the second part of 2008 and is a fresh and modern interpretation of the Ideal Standard name. The new logo incorporates feedback from consumers that was obtained in various EU countries.
Ideal Boilers has recently appointed a new Chief Executive. John Rietveldt has joined Ideal Boilers in July 2006 as President of Europe, Middle East and Africa Region. He will be based in Brussels.
In 2005 Ideal Boilers celebrated its centenary. From its humble origin in Hull, the company has been involved in all major developments in the boilers market over the years and has established itself as a key player in the plumbing and heating industry. Ideal Boilers was involved in the early days taking boilers out of basements and into kitchens in the 1920s, all the way through to introducing high efficiency boilers (such as condensing and combi boilers) into the UK in the 1980s.